Product Image
Product added to your wishlist! View wishlist
Sign in to see your saved products on any device
Product removed from your wishlist! View wishlist
Sign in to see your saved products on any device
Something went wrong. Please try again later.
Product is added to compare already. Please refresh the page.
Product is not found in compare. Please refresh the page.
5 Products already added. Please delete existing selection to add this.

Share this product

Save 13% on LG 77" Class 4K OLED UHD TV - OLED77B3
This product ad may change over time
Share ProductShare
  • Incredible picture quality
  • Clear and crisp picture
  • Built-in tools and apps
  • Great black levels
  • Good value for the price
See all reviews

LG 77" Class 4K OLED UHD TV - OLED77B3

Users say:
LG OLED B3 is a great TV with amazing picture quality and sound. It is easy to set up and use, and comes with a soundbar and home hub. It is also a great value, with a price that is almost as low as the A1 at home. It is a must-have for anyone looking for a great TV.
Compare Products Icon
The unmatched beauty of self-lit OLED pixels in the LG OLED B3 is more than meets the eye. You'll be able to keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision™,* Dolby Atmos®* and FILMMAKER MODE™ give you the big-pictur…
The unmatched beauty of self-lit OLED pixels in the LG OLED B3 is more than meets the eye. You'll be able to keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision™,* Dolby Atmos®* and FILMMAKER MODE™ give you the big-picture experience straight from your couch. Enjoy outstanding picture powered by the α7 AI Processor Gen6, which uses AI to detect what you're watching and automatically improves the picture and sound quality of whatever you're watching. And you'll experience less searching and more streaming, thanks to the next generation of AI technology from LG webOS 23. With Quick Cards, group your favorite apps into categories and even have instant access to over 300 free channels with LG Channels.** All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. And four HDMI 2.1 inputs allow you to plug in all the devices you need for the win. Whether you game on consoles or on the cloud,*** the LG Game Dashboard and Game Optimizer put all the control at your fingertips. *Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories. **Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. ***Subscription and compatible gaming controller are required.
See more below
T
Target
$1999.99$2299.99
Visit site

Review summary

AI-generated content
LG OLED B3 is a great TV with amazing picture quality and sound. It is easy to set up and use, and comes with a soundbar and home hub. It is also a great value, with a price that is almost as low as the A1 at home. It is a must-have for anyone looking for a great TV.

Pros

  • Incredible picture quality
  • Clear and crisp picture
  • Built-in tools and apps
  • Great black levels
  • Good value for the price

Cons

  • Somewhat dark and contrasty
  • Some users find it too bright
Read original reviews

Description

The unmatched beauty of self-lit OLED pixels in the LG OLED B3 is more than meets the eye. You'll be able to keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision™,* Dolby Atmos®* and FILMMAKER MODE™ give you the big-picture experience straight from your couch. Enjoy outstanding picture powered by the α7 AI Processor Gen6, which uses AI to detect what you're watching and automatically improves the picture and sound quality of whatever you're watching. And you'll experience less searching and more streaming, thanks to the next generation of AI technology from LG webOS 23. With Quick Cards, group your favorite apps into categories and even have instant access to over 300 free channels with LG Channels.** All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. And four HDMI 2.1 inputs allow you to plug in all the devices you need for the win. Whether you game on consoles or on the cloud,*** the LG Game Dashboard and Game Optimizer put all the control at your fingertips. *Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories. **Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. ***Subscription and compatible gaming controller are required.

Specifications

Additional FeaturesDolby Vision, Dolby Atmos, FILMMAKER MODE, LG Game Dashboard, Game Optimizer
Battery LifeNot Applicable
BrandLG
CompatibilityNVIDIA G-Sync, AMD FreeSync Premium, VRR
Display TechnologyOLED
Display TypeOLED UHD TV
HDRYes
InputsFour HDMI 2.1 inputs
Lamp LifeNot Applicable
Operating SystemwebOS 23
Picture Qualityα7 AI Processor Gen6, AI-enhanced picture and sound quality
Refresh Rate120Hz native
Resolution4K
Screen Size77 inches display
Smart FeaturesQuick Cards, LG Channels, streaming services
Smart TVYes
Smart TV FeaturesAI technology, voice control, content recommendations, web browser, app store, etc.
Smart TV PlatformwebOS 23