Apple CEO Tim Cook was lambasted for green-lighting an ad for the company’s revamped iPad that showed instruments such as a piano, guitar and trumpet crushed by a giant hydraulic press.
Apple's ad for the new iPad Pro shows various artistic tools being crushed. It feels off. It hit a nerve: People are concerned with human creativity being replaced by tech, like the iPad.
As one of the world's most profitable companies, there's no doubt Apple has a lot of money to spend on adverts. And nowhere is this more apparent than in its latest advert, plugging the new £ ...
Apple has apologised for a controversial advert plugging its new iPad following a fierce online backlash. The one-minute clip shows a collection of artistic objects – including paints, books and ...
Add articles to your saved list and come back to them any time. Though Apple’s announcement of new iPads and accessories overnight took the form of a pre-recorded streaming broadcast, it was ...
So far, the biggest surprise about May 7’s “Let Loose” event is that it’s happening at all. We’re just over a month out from Apple’s annual Worldwide Developer Conference, and yet the ...
Booking Holdings Inc.’s travel services platform became the latest technology business to be targeted by the European Union’s crackdown on technology firms’ market power. The move means the ...
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Apple has apologised for an advert showing musical instruments, artistic tools and games being crushed by a ...
At its iPad event today, Apple announced its new iPad Pro tablets, powered by its new M4 chips, the fourth generation of its custom SoCs. The new chips feature a new display engine, as well as a ...
An advert by Apple for its new iPad tablet showing musical instruments, artistic tools, and games being crushed by a giant hydraulic press has been attacked for cultural insensitivity in an online ...
SAN FRANCISCO: An ad for the new iPad Pro caused an uproar on May 8 for showing an industrial-sized hydraulic press crushing objects linked to human creativity – such as a record player and ...