Apple CEO Tim Cook was lambasted for green-lighting an ad for the company’s revamped iPad that showed instruments such as a piano, guitar and trumpet crushed by a giant hydraulic press.
Apple's ad for the new iPad Pro shows various artistic tools being crushed. It feels off. It hit a nerve: People are concerned with human creativity being replaced by tech, like the iPad.
As one of the world's most profitable companies, there's no doubt Apple has a lot of money to spend on adverts. And nowhere is this more apparent than in its latest advert, plugging the new £ ...
Booking Holdings Inc.’s travel services platform became the latest technology business to be targeted by the European Union’s crackdown on technology firms’ market power. The move means the ...
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Apple has apologised for a controversial advert plugging its new iPad following a fierce online backlash. The one-minute clip shows a collection of artistic objects – including paints, books and ...
An advert by Apple for its new iPad tablet showing musical instruments, artistic tools, and games being crushed by a giant hydraulic press has been attacked for cultural insensitivity in an online ...
Apple tiene un extenso historial en el mundo publicitario, con algunas piezas recordadas y aplaudidas, entre ellas el celebrado Think Diferent narrado por Steve Jobs, y 1984, que se emitió en el ...
En el Apple Event pudimos ver varios lanzamientos, todos enfocados a trabajos de diseño y creación de contenido. Vimos una nueva generación del iPad Air, que tendrá un tamaño de 13 pulgadas y ...
La compañía de Cupertino tiene productos y servicios para todos los públicos, aunque es especialmente conocida por reinar en la categoría de relojes inteligentes y tabletas. En esta ocasión ...
Apple dio a conocer hoy sus renovados modelos de iPad. Más versátiles y potentes, las nuevas tablets vendrán en dos tamaños y contarán con capacidades de IA, cámara frontal apaisada y ...
Los de Cupertino han presentado hoy una nueva generación de sus iPads Pro, las tabletas más potentes y delgadas de la historia de Apple. Y los californianos han completado la gama de ...