Apple CEO Tim Cook was lambasted for green-lighting an ad for the company’s revamped iPad that showed instruments such as a piano, guitar and trumpet crushed by a giant hydraulic press.
Apple is apologizing: that ad for the new iPad Pro with the all-powerful hydraulic press squeezing every element of culture and human experience into one wafer-thin device may have been a tad ill ...
Apple's ad for the new iPad Pro shows various artistic tools being crushed. It feels off. It hit a nerve: People are concerned with human creativity being replaced by tech, like the iPad.
As one of the world's most profitable companies, there's no doubt Apple has a lot of money to spend on adverts. And nowhere is this more apparent than in its latest advert, plugging the new £ ...
Apple has apologised for a controversial advert plugging its new iPad following a fierce online backlash. The one-minute clip shows a collection of artistic objects – including paints, books and ...
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Apple has apologised for an advert showing musical instruments, artistic tools and games being crushed by a ...
Booking Holdings Inc.’s travel services platform became the latest technology business to be targeted by the European Union’s crackdown on technology firms’ market power. The move means the ...
A newly released ad promoting Apple's new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every creative ...
An advert by Apple for its new iPad tablet showing musical instruments, artistic tools, and games being crushed by a giant hydraulic press has been attacked for cultural insensitivity in an online ...
At its iPad event today, Apple announced its new iPad Pro tablets, powered by its new M4 chips, the fourth generation of its custom SoCs. The new chips feature a new display engine, as well as a ...
Durante o evento "Let Loose", além de atualizar a linha iPad Pro, a Apple apresentou a 6ª geração do iPad Air, trazendo mudanças modestas que prometem oferecer mais desempenho e uma ...
A Apple acaba de apresentar a nova geração do iPad Pro. A dupla de tablets mais poderosos da Maçã estreia com visual ultrafino totalmente renovado, inédito painel Tandem OLED em opções de ...