At the NFL Scouting Combine, one of the events that gets the most attention is the 40-yard dash. It's an easy sell, and for the most part, it's easy to tell what constitutes a good performance or a bad one.

In the two weeks since he was drafted, Buffalo Bills wide receiver Keon Coleman has generated plenty of buzz off the field. His introductory news conference -- which began with a discussion about the proper time to buy a coat and finished with him eating a cookie -- was splashed across social media.

The start of Buffalo Bills rookie minicamp Friday marked the unofficial first day on the job for Keon Coleman.