Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people's need for more physical, emotional and social resilience. To develop this health and ...

There is no shortage of overseas marketing calendars available on the market for Chinese outbound brands, but marketers must concentrate their efforts on key moments to avoid spreading resources too ...

This report summarises the key themes from winning campaigns that were executed in the North America region, with summaries of the top five campaigns.

This report summarises the key themes from winning campaigns that were executed in the EMEA region, with summaries of the top five campaigns.

This report summarises the key themes from winning campaigns that were executed in the APAC region, with summaries of the top five campaigns. The top 10 APAC campaigns from each of the three rankings ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Colgate Palmolive turned to behavioural science when its Optic White O2 whitening toothpaste campaign needed to be tweaked for the various markets in the Asia Pacific region. Behavioural science is ...

The full deep-dive deck is exclusively available to WARC subscribers only. This WARC Guide provides a summary of new thinking and best practice on performance marketing, addressing: ...

Microsoft used research analysis to determine what drives brand love in the tech world, concluding that convenience is a major factor, while positive feelings lead to consumer forgiveness, brand ...

Duolingo, the language learning app, has driven engagement on video-sharing apps by making playful use of “Duo”, its owl mascot and distinctive brand asset. Distinctive brand assets, whether that is a ...

As traditional gaming arenas evolve into immersive, multi-sensory and multi-form social spaces, brands have the opportunity to curate personalised and lasting experiences to engage meaningfully with ...