Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people's need for more physical, emotional and social resilience. To develop this health and ...

As companies incorporate sustainability into their marketing considerations, Nanyang Business School’s Gemma Calvert looks at a study by academics in Singapore, Thailand, Japan and the UK that ...

Google, the world's largest ICT platform, is committed to Diversity, Equity, and Inclusion in its technology, media, and public service to marginalised communities. This mission has special importance ...

This report summarises the key themes from winning campaigns that were executed in the North America region, with summaries of the top five campaigns.

Thirty-five years ago, in 1987, Japanese auto maker Toyota launched a luxury car brand in America that it believed could take on the G3 – Germany’s top luxury automakers, Audi, BMW and Mercedes-Benz.

The ability of retail media to provide actionable data and insights through measurement was found to be the most important consideration when advertisers spend their money on this channel. Such an ...

There is no shortage of overseas marketing calendars available on the market for Chinese outbound brands, but marketers must concentrate their efforts on key moments to avoid spreading resources too ...

This report summarises the key themes from winning campaigns that were executed in the EMEA region, with summaries of the top five campaigns.

How do you change perceptions of menopause in countries where access to women's health services may be limited, or where topics intrinsic to that discussion (e.g., menstruation, sexual function) are ...

This report summarises the key themes from winning campaigns that were executed in the APAC region, with summaries of the top five campaigns. The top 10 APAC campaigns from each of the three rankings ...

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact. UPS believes in the power of small businesses; they contribute to local communities and ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...