Major sportswear brands have long blurred the line between function and fashion, but as long-distance running gains popularity, a new generation of design- and community- led brands are entering the ...

Google’s proposed cookie replacement technology, the Privacy Sandbox, has key flaws that could allow users to be identified, according to a draft report from a major regulator.

The full deep-dive deck is exclusively available to WARC subscribers only. This WARC Guide provides a summary of new thinking and best practice on performance marketing, addressing: ...

02:10 – What does the business model program do? 03:10 – Defining the business model of the creative industry, and the problems with it 09:23 – The billable hour 12:38 – Holding companies reflect the ...

Variants of a product, i.e. its various flavours, forms or pack sizes, attract rather different levels of loyalty. But although loyalty is a marketing buzzword, these differences in variants' loyalty ...

Reviewing a brand’s value proposition provides a helpful process for protecting volume sales in a period of pricing pressure. October 2022 marked the highest inflation rate in the UK for 40 years at ...

Summertime in Australia is a sea of advertising, particularly amongst QSRs positioning to be Aussies' summer go-to. For Macca's biggest deals campaign of the year, '30 Days 30 Deals', we knew we could ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Amazon remained the biggest US ad spender in 2023, with Temu and Shein skyrocketing into the top ten list as newcomers to the rank, according to market intelligence firm SensorTower. Temu – owned by ...

Tiger Crystal, the leading brand in the sessionable lager beer, aspires to differentiate itself from the highly aggressive category with its unique & new brand proposition "Open refreshment, Ignite ...

Advertising has a generally positive impact on company value (stock price). The positive effect comes mainly from strengthening the brand in investors’ minds. There is synergy between advertising ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...