That is how I would describe Patrick Gottsch, a pioneer in the field of rural TV, who died Saturday at the age of 70.

NBC has inked four season-long "presenting sponsors" for the 50th anniversary season of longtime weekend late-night show ...

"A tax that increases with the level of engagement would give platforms a financial reason to discourage excessive use and the spread of harmful content." ...

Nielsen's effort to show a complete picture with its new "Media Distributor Gauge" totals all viewing from all platforms - ...

Universal Music Group has uploaded its artists' music back on TikTok, including Billie Eilish's discography. Upon the release ...

Warner Bros. Discovery’s Upfront ended with Shaquille O’Neal and Conan O’Brien riffing hilariously on Shaq’s ubiquity in TV ...

AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing.

The upfront isn’t what it used to be, but this week in New York City proved that the event is as important as ever. Sure, the ...

As tensions between the U.S. and China escalate, Microsoft is asking hundreds of its China-based employees working on artificial intelligence (AI) and cloud-computing projects to consider ...

The integration of voice and video features translates to a fully active AI assistant, with broad implications for our industry. Read the whole story ...

Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI ...

"This is not a conclusion," Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as a ...