"A tax that increases with the level of engagement would give platforms a financial reason to discourage excessive use and the spread of harmful content." ...

Nielsen's effort to show a complete picture with its new "Media Distributor Gauge" totals all viewing from all platforms - ...

Universal Music Group has uploaded its artists' music back on TikTok, including Billie Eilish's discography. Upon the release ...

AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing.

Traffic data on the day OpenAI made its last announcement shows another daily peak, according to Similarweb data, and the ...

Youth culture brand Complex has acquired Noah Callahan-Bever’s media firm Idea Generation. And Callahan-Bever, who formerly was an EVP at Def Jam Records and the editor in chief and chief content ...

WBD announced advanced ad products for its Max streamer at its upfront event, including shoppable ads, advanced contextual ...

In its upfront presentation, WBD announced a number of advanced ad products for its Max streamer, including shoppable ads, ...

The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," the TVB said in ...

What better way to appeal to a wide range of TV viewers looking for live TV programming than to move to free TV-streaming?

Vaidee will oversee the platform's monetization engine. She formerly led ad products and monetization at Google, most ...

Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes ...