"A tax that increases with the level of engagement would give platforms a financial reason to discourage excessive use and the spread of harmful content." ...

Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI ...

Universal Music Group has uploaded its artists' music back on TikTok, including Billie Eilish's discography. Upon the release ...

"This is not a conclusion," Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as a ...

The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," the TVB said in ...

A new ANA report benchmarks the use of principal media-buying by agencies, but it raises more questions than it answers about ...

The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and ...

Two new scripted dramas plus a serialized, documentary crime story were among the fall schedule announcements made Tuesday by ...

Traffic data on the day OpenAI made its last announcement shows another daily peak, according to Similarweb data, and the ...

AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing.

WBD announced advanced ad products for its Max streamer at its upfront event, including shoppable ads, advanced contextual ...

What better way to appeal to a wide range of TV viewers looking for live TV programming than to move to free TV-streaming?