NBC has inked four season-long "presenting sponsors" for the 50th anniversary season of longtime weekend late-night show ...

"A tax that increases with the level of engagement would give platforms a financial reason to discourage excessive use and the spread of harmful content." ...

Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI ...

Universal Music Group has uploaded its artists' music back on TikTok, including Billie Eilish's discography. Upon the release ...

"This is not a conclusion," Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as a ...

The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," the TVB said in ...

A new ANA report benchmarks the use of principal media-buying by agencies, but it raises more questions than it answers about ...

The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and ...

Traffic data on the day OpenAI made its last announcement shows another daily peak, according to Similarweb data, and the ...

AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing.

If you’re going to throw a happy hour party, you could do a lot worse for a host than Andy Cohen, known for his late-night ...

The upfront isn’t what it used to be, but this week in New York City proved that the event is as important as ever. Sure, the ...