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Reebok Impact uses a chat feature on Instagram to create virtual footwear that is interoperable with popular games including Fortnite and Roblox.

Set to the pop star’s new single “I Luv It,” the rum brand’s latest “Do What Moves You” spot literalizes how sound moves everyone and everything.

A digital billboard campaign in London metro stations gathered over 25,000 consumer form submissions and exceeded expectations by 5,000%.

When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram.

The Mars candy brand’s first major campaign in 12 years seeks to be a balm for the "sameness fed to us by the algorithms and status quo trends.” ...

In a multimillion-dollar campaign for the launch, celebrities Shakira, John Legend, Lionel Messi and Noah Kahan plugged member benefits.

UPDATE: May 10, 2024: Apple has issued an apology for the “Crush” spot and scrapped plans to run the ad on TV. The company’s ad “missed the mark,” said Tor Myhren, Apple's vice president of marketing ...

Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.

Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.

Staying competitive in the retail industry means embracing cutting-edge technologies that can elevate customer engagement, ...

NEW YORK — Meta unveiled a set of new generative artificial intelligence (AI) features for advertisers Tuesday (May 7), including image and text generators that speed up creative production. The ...