A digital billboard campaign in London metro stations gathered over 25,000 consumer form submissions and exceeded expectations by 5,000%.

When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram.

The Mars candy brand’s first major campaign in 12 years seeks to be a balm for the "sameness fed to us by the algorithms and status quo trends.” ...

Apple has been met with a wave of backlash over an ad promoting its latest iPad Pro model, billed as the thinnest product the tech firm has created to date. To emphasize the slimness, a new commercial ...

Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.

Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.

Staying competitive in the retail industry means embracing cutting-edge technologies that can elevate customer engagement, ...

NEW YORK — Meta unveiled a set of new generative artificial intelligence (AI) features for advertisers Tuesday (May 7), including image and text generators that speed up creative production. The ...

After a period of sustained growth, Peroni 0.0% is looking to strengthen its ties to Formula 1 racing, which has become increasingly popular in the U.S.

The Pernod Ricard brand teamed with Copy Lab to generate inclusive, free-to-use imagery in an attempt to train AI to become less biased.

Through the acquisition, BarkleyOKRP will employ more than 800 people and have offices in Kansas City, Chicago, Denver, New York City, Pittsburgh and Austin. Adlucent CEO Ashwani Dhar will become ...

The plant-based brand’s first campaign under a new visual identity targets meat eaters looking for options that are better for public health and the planet.