The Mars candy brand’s first major campaign in 12 years seeks to be a balm for the "sameness fed to us by the algorithms and status quo trends.” ...
A digital billboard campaign in London metro stations gathered over 25,000 consumer form submissions and exceeded expectations by 5,000%.
When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram.