Marketing Dive10h
Ironmark Expands Service Offering with Two Acquisitions to Streamline the Marketing Supply Chain
Ironmark is committed to helping our customers grow their businesses by incorporating best-in-class innovations and expertise ...
Marketing Dive10h
Budweiser turns songs mentioning the brand into targeted ads on Spotify
UninterruptAds,” based in Brazil, takes over 500 songs that mention the AB InBev brand and serves them as ads on playlists corresponding to their genre.
Marketing Dive13h
Digital’s media-buying bonanza wrestles with an industry at crossroads
Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.
Marketing Dive9h
BarkleyOKRP acquires Adlucent to boost performance marketing capabilities
Through the acquisition, BarkleyOKRP will employ more than 800 people and have offices in Kansas City, Chicago, Denver, New York City, Pittsburgh and Austin. Adlucent CEO Ashwani Dhar will become ...
Marketing Dive16h
Cheshire-based global b2b PR and marketing agency The Scott Partnership achieves The King’s Award for Enterprise for International Trade
Global independent science and technology b2b communications agency, The Scott Partnership, today announces it has been honoured with The King’s Award for Enterprise in International Trade 2024. The ...