Advertising fundamentals were strong in Q1, with revenue up 27%, but much of the discussion centered on future-facing bets that will take time to realize.
Along with the unlikely NFL star, the automaker’s new campaign features content from 13-year-old creator Jazlyn "Jazzy" Guerra.
Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.