The threat of a U.S. ban hasn’t thrown cold water on the app’s NewFronts showcase, which is focused on contextual advertising.

LaundroMatch” targets UEFA Champions League fans in Asia who watch live matches in the early morning hours despite sports bars being closed.

The apartment sweepstakes promotes a new Littles product and coincides with the launch of new global branding by the candy company.

The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.

Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing.

Stella Artois, an Anheuser-Busch InBev brand, has partnered with “Hot Ones” to serve as the official beer of the YouTube celebrity talk show, according to a press release. A special episode featuring ...

This is where video content comes into play as a potent tool for capturing fleeting attention spans and fostering meaningful ...

At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.

AC&M Group, a leading full-service marketing agency specializing in connecting brands and consumers with cultural insights, today announced the acquisition of Argentina-based Axlot, a prominent ...

Nearly half of all consumers (49%) make daily, weekly or monthly purchases because of influencers, according to new research from Sprout Social. Moreover, trust is on the rise, with 30% saying they ...

The Coca-Cola brand is calling back to the early aughts to encourage younger consumers to indulge in what they want amid the daily hustle.