As bedrock tools like cookies enter their final days, major advertisers, agencies and publishers have created a group focused on safeguarding both personalization and user privacy.
Available at a microsite, the line supports sustainability at a time when fast fashion is often associated with negatively impacting the environment.
After more than 30 years at the company, an integral player in key product launches is scaling back his responsibilities as Greg Joswiak steps up.
A new ad, limited-edition packaging and social sweepstakes come after Kraft found that parents have served the meal in mornings more often in recent months.
Almost one-fifth of brands moved programmatic buying completely in-house in 2019, while more than half transitioned to doing so partially.
The move comes as the chain is reaping the benefits of a strong digital focus as stay-at-home directives prompt consumers to order in rather than dine out.
BuzzFeed has partnered with e-commerce services platform Bonsai to help the publisher deepen reader engagement and drive revenue through in-article shopping capabilities, Bonsai announced in a release ...
With the right permissioned information at hand and available for analysis, marketers can make better revenue-driving decisions.
Microsoft's announcement about its talks with ByteDance to buy TikTok's operations in several markets is the latest twist in a series of events that may radically reshape the social media landscape.
To retain the interest of new customers, Kraft Heinz will increase its working media dollars by 40% in H2, while Kellogg is pursuing a similar playbook. Kraft Heinz and Kellogg reported strong Q2 ...
Domino's Pizza has promoted Art D'Elia, making him the chain's new executive vice president and chief marketing officer, the company said in a press release. D'Elia has been with the pizza chain since ...
Google's slide in ad revenue shows how a pandemic-related pullback in media spending is affecting companies in different ways. Twitter last week also reported a drop in Q2 ad revenue, contrasting with ...