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Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic
eMarketer principal analyst Victoria Petrock discusses how emerging tech innovations like social virtual reality, smart homes ...
How Will the Coronavirus Change the Facebook and Google Duopoly?
eMarketer principal analysts Nicole Perrin and Debra Aho Williamson discuss how COVID-19 has changed engagement and the flow ...
How Advertisers Are Responding to the Coronavirus Crisis
The Great Recession was a low point in the recorded history of advertising. Total media ad spending declined for two straight ...
In Crisis, UK Consumers Trust Established Organizations for Information
Digital media and the spread of misinformation often go hand in hand, and as the coronavirus pandemic takes hold in the UK, ...
Q1 2020 Digital Video Trends
This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, ...
More Consumers Are Relying on Meal Kits amid COVID-19 Pandemic
More Consumers Are Relying on Meal Kits amid COVID-19 Pandemic : But a sudden increase of new customers is straining the ...
Coronavirus Catapults Grocery Ecommerce in the UK, but Online Grocers Struggle to Meet Demand
Amid the countless (mostly unpleasant) surprises brought on by the coronavirus pandemic, one development was entirely ...
Can Influencer Marketing Produce Direct Ecommerce Sales?
Most influencers consider brand awareness to be their primary role when collaborating with marketers. But in the past year, ...
Twitter Removes Q1 Guidance—What Does that Tell Us About the Broader Digital Ad Market?
With large sectors of the economy unable to do business as usual, many marketers have paused or changed media plans. In one ...
The Weekly Listen: Online Video Dating, the Un-College Movement and Why You Can't Trust the Internet
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna ...
Social Media Ads, Engagement and Influencers amid the Coronavirus
eMarketer junior analyst Blake Droesch and senior analyst Jasmine Enberg discuss how COVID-19 changed social media engagement ...
Canada’s News Media Tries to Regain Trust During COVID-19 Outbreak
At a time when reliable information about the coronavirus is critical, trust in the news media in Canada is not as high as it ...