"His complex and tortured existence has come to a close," an obituary in Detroit Free Press states ahead of Eminem's 'The Death of Slim Shady' album An obituary for Eminem's rap alter ego, Slim Shady,

As part of the morbid support of the rapper’s upcoming 12th studio album, the obit shrewdly has quote marks around the subhead that had fans thinking Slim Shady was dropping a hint about the project’s possible lead single. “Fans ‘Will Never Forget’ Controversial Rapper,” the piece eulogized of Slim Shady in the subhead.

In treating Slim Shady as though he was his own individual person - and not a twisted off-shoot of Eminem's own mind - the elaborate theatrics surrounding The Death of Slim Shady (Coup de Grace) are reaching for a Mandela Effect-level of remembrance for the alter-ego.