Gen AI is being used to create images, visuals, and copy for ads. Brands like Coach, Coca-Cola, and Unilever have been leaning into the technology.

Basis Reduces Advertising Complexity by Opening Channels with Walled Gardens; Automates Performance Measurement of Pinterest Campaigns Alongside Every Major Form of Ad Buying Advertisers can plan ...

69% of consumers go straight to the search bar, and their search interactions provide crucial information about their intent, preferences and needs.

Watch on-demand to learn a scalable and sustainable acquisition framework to support long-term growth objectives in your campaigns.

Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram. The big picture. Meta’s latest update will allow advertisers to ...

CEO Steve Huffman attributed this growth to an increase in Reddit’s daily active user base due to a boost in search traffic from Google. He also touted Reddit’s AI use, which made it easier for small ...

Had enough of marketing changes and disruption this year? Too bad. Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have ...

Discover how the powerful fusion of digital PR and advanced SEO strategies can revolutionize your online presence and boost your rankings.

"This project, quite unique in the performance marketing industry, allows us to constantly adjust the parameters of our ...

The marquee lights flicker on, and Bhumi Pednekar’s celebrity persona switches into place with an inaudible click. Her caramel-hued tresses have been ...

The Basis media automation platform now allows real-time ad delivery data from Pinterest. Basis users also access third-party ad platform integrations for Google Ads (Search, Performance Max), ...

Holyport have begun their search for a new first team manager after Sam Lock's decision to stand down as manager after ...