The routine took place last week on the stage at Canva Create, a conference hosted in Los Angeles by the company behind the design and editing app. In it, a singer is performing a hip-hop song and dance routine praising the virtues of Canva with six backup dancers surrounding him.

The rap song announcing Canva’s pitch to enterprise customers is all a part of the firm telling its growth story as it heads towards public markets, where we’ll finally see what it’s worth.