Rogelio Villarreal went viral on social media after sharing his story of how he bought $14K Cartier diamond earrings for $14, leading to a months-long dispute with the luxury jewelry house.

Cartier apparently had made a mistake and listed gold-and-diamond earrings for 237 pesos ($14), instead of the correct price, 237,000 pesos ($14,000). Villarreal ordered two sets. What followed was months of back and forth during which he says Cartier offered him a consolation prize instead of the jewelry,

A man has revealed how a Cartier listing error saw him purchase diamond earrings for just $14 instead of $14,000, with the Mexican consumer protection agency ruling in his favor

Rogelio Villarreal struck gold when he was shopping for a pair of earrings on luxury jeweler Cartier’s website. But Cartier said the price he saw was a mistake at that he couldn’t buy a $14,000 pair of earrings for the posted price of $14.