By Kannaki Deka (Reuters) -Harley-Davidson on Thursday reported a 23% decline in first-quarter profit, hurt by slowing motorcycle sales as high borrowing costs deter potential buyers from making expensive purchases,

Harley-Davidson Inc.’s stock reversed course and dipped in premarket trading on Thursday after the motorcycle maker’s first-quarter profit topped analyst estimates on a boost in North American sales but its total sales fell.

Harley-Davidson beat expectations on revenue and earnings but its share price crashed Thursday as global retail sales came in flat despite the introduction of new touring motorcycles. The company repo

(Reuters) -Harley-Davidson on Thursday reported a better-than-expected first-quarter profit, helped by an increase in sales of its new Touring motorcycles in North America. Harley is retooling its strategy around selling fewer bikes at higher prices to protect its margins in a high-interest rate environment,

Harley-Davidson shares dip despite beating Q1 earnings and revenue estimates, citing planned motorcycle shipment decrease.

On April 23, the firm assumed coverage of Harley-Davidson with an overweight rating and a $50 stock price target. Shares finished up nearly 2% on Tuesday to $39.74. Harley-Davidson is an iconic brand with leading market share in the U.S. motorcycle industry and "a fiercely loyal customer base," the firm said.