Apple's intent to use its advanced homegrown chips around AI gives the company more control over its AI plan, the Wedbush ...

Apple wants a generative AI-equipped Siri to be able to chat, summarize texts, and do existing tasks better, the New York ...

Apple Inc. has done well for its long-term shareholders, with a 10-year total return of 896% through Thursday with dividends ...

Towson Apple store workers, who became the first of the tech giant’s U.S. employees to unionize nearly two years ago, will ...

Apple Inc. will deliver some of its upcoming artificial intelligence features this year via data centers equipped with its ...

Apple's shift to develop its own AI technology to keep up with competitors was today detailed in a The New York Times report.

Shares of Apple Inc. inched 0.19% higher to $182.74 Wednesday, on what proved to be an all-around mixed trading session ...

If the Space Black MacBook Pro were personified, I'd imagine it'd be Morpheus from The Matrix or a mature Wednesday Addams.

Apple is facing controversy over the release of an ad featuring the new iPad Pro. The ad was posted to X by CEO Tim Cook with ...

In two words: Crush us. In the advertisement, we see a malevolent force squeezing the life out of a trumpet, cans of paint, a ...

The GPS, 41mm model of the Apple Watch Series 9 is currently on sale from Walmart for only $299, but you have to hurry ...

Apple Inc. issued a rare apology for an advertisement touting its latest iPad Pro that upset many creatives and other ...