To launch its flavored-but-functional Hydroboost line, the Nestlé marketer teamed with Droga5 and an unorthodox NBA star.

With a name inspired by the isiZulu term for “come here,” Wozzaah Zero Sugar looks to embody the culture of and invite consumers to the continent.

Companies such as Jones Soda have found that visuals accessed via phone cameras can engage and educate shoppers.

The automaker is highlighting its entire EV lineup with an integrated campaign that includes creator partnerships, a Reddit presence and a music video tie-in.

The candy brand has partnered with social media platform Meetup to launch a new interface and help consumers find community all year long.

The activation features a pit crew of “glow-up” artists and will be supported with a Snapchat AR lens, Twitch livestream and Roblox experience.

The beauty marketer’s latest campaign centers on an elevator concept that tasks guests to apply press-on lashes or nails within a 30-floor trip.

At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI.

A co-branded digital hub sponsored by Cesar seeks to allay the concerns of consumers who don’t take vacations due to their furry friends.

A new spot starring actors Ryan Reynolds and Hugh Jackman sees the Marvel superheroes put aside their differences over cans of the light beer.

The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago.