Starbucks Corporation SBUX recently announced a strategic agreement with Marriott International 's MAR Marriott Bonvoy to offer reciprocal earning and redemption benefits to Starbucks Rewards and Marriott Bonvoy loyalty program members.

The partnership, which went into effect on Tuesday, allows Marriott Bonvoy and Starbucks Rewards members in the United States to link their accounts and earn more perks, the companies shared with Travel + Leisure. To sign up, customers must officially link their accounts online .

When Starbucks and Marriott Bonvoy announced their new collaboration, many coffee lovers and travel enthusiasts counted their blessings. The idea that the morning Americano could eventually earn a better stay on that next vacation made people thirsty for more.