The iPhone 16 could bring big changes to the software, particularly in terms of AI. Here's what the rumors are saying about ...

Apple is facing a reckoning of its own making. The Cupertino, California company has fumbled so many times in the last year, ...

Apple CEO Tim Cook on Saturday said that the results of the company's virtual reality (VR) headset Vision Pro are so profound ...

Apple has offered a rare discount on iPhones for the second time this year in China amid growing competition from Huawei.

Apple Inc., one of the largest and most influential technology companies in the world, is led by Tim Cook. As CEO since 2011, ...

Apple Inc. has tackled numerous challenges under Tim Cook’s leadership, but none compare to the current test: catching up in ...

Broadcom boss Hock Tan is the highest-earning CEO in the US, per a Wall Street Journal analysis. But the Malaysian-born Tan ...

Apple is cutting prices on select iPhone models in China — again — as the smartphone giant looks to juice sales and boost its ...

Announcements about Apple's AI moves have been mainly limited to media reports and assurances from CEO Tim Cook, who promised ...

When Jobs returned to Apple in 1997, first as a consultant before taking over as the company’s interim CEO, he imparted an important lesson that Cook could stand to learn from. Leading up to the ...

If you buy from a link, we may earn a commission. Learn more While closely following Apple’s 2024 iPad event just a few weeks ago, one line toward the end of Tim Cook’s closing statement made my ears ...