Josh Wood on the struggle to find brand partners for LGBTQ+ events
Every client I accept must root their values in the LGBTQ+ community or some kind of philanthropy. I’ve been producing Pride ...
DTC marketing news and trends—tracking the industry ups and downs
Glossier: The DTC beauty brand is headed Down Under for the first time as it continues to expand its third-party retail ...
Agency news you need to know this week
BBH USA leans into “Succession” for new Jif spot, Giant Spoon aims to solve clients’ business challenges and Omnicom ...
Behind Topgolf’s new puppet spokespeople
The “Come Play Around” campaign began in 2022 behind an introduction to the Topgolf brand, with ads designed so that players ...
How luggage brand Béis turned TikTok creator GirlBossTown’s marketing pitch into a Father’s Day campaign
For its latest campaign, Béis turned creative control over to Robyn DelMonte, aka Girlbosstown, after she pitched them a ...
10 independent agency networks for brands to know
Shops within the network: Active International, BarkleyOKRP, Bleacher Report, Bridgenext, Co:Collective, Crossmedia, Main ...
Marketing winners and losers of the week
Jeep takes patriotism title, Molly Baz fronts Special K and NHL sponsor revenue soars—plus, why it was a bad week for Family ...
Ad Age Breakout Brands Awards—Last call for entries
The final deadline for the 2024 Ad Age Breakout Brands awards is Monday, June 10 at 5 p.m. EDT. This is your last chance to ...
AICP Awards—Progressive’s ‘Dr. Rick’ and Uber’s ‘Best Friends’ land top prizes
Smuggler was the AICP Show’s most-awarded production company with 10 honors, followed by O Positive with six. O Positive’s ...
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How many smart TV apps do viewers actually use
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20 books agency executives and marketers are reading this summer
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Miss Peppermint on 5 ways brands can do better with the LGBTQ+ community
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