"Apple isn’t paying OpenAI as part of the partnership," writes Bloomberg reporter Mark Gurman, citing people familiar with the matter who wish to remain anonymous. "Instead, Apple believes pushing OpenAI’s brand and technology to hundreds of millions of its devices is of equal or greater value than monetary payments."

Apple is banking on its upcoming AI features to boost iPhone sales especially in China, where demand has been lagging. But there’s a problem: ChatGPT — soon to be integrated into Siri — is banned in China.

Apple's ChatGPT integration in Siri, iOS, and Mac won't cost the company as the deal with OpenAI uses distribution as a lure instead.