Micro influencers can be a gateway to new customers: An established fashion and footwear brand we work with in the US found ...

In an exclusive interview at the World Federation of Advertisers’ Global Marketer Week, MasterCard’s chief marketing & ...

Marketers rely more and more on AI to help them with their work. Andy Martinus of Team Lewis says using the technology ...

Alastair Duncan, host of Politics for Drummies, reflects on the optics of Rishi Sunak’s general election announcement and ...

We catch up with the brand’s marketing director, Tom Rainsford, and creative director, Nick Dwyer, to find out how the hell ...

Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations ...

Kantar’s Jane Ostler explains how analysis of billions of attitudinal and shopper data points from the last decade has ...

New figures today show that April was Tesla‘s worst sales month since January 2023, with a 2.3% fall compared with last year.

Alex Kadukova of Impression takes a look at the bumpy road Tesla has traveled over recent months – and at what might lie ...

In an exclusive interview at the World Federation of Advertisers’ Global Marketer Week, Jonathan Adashek, IBM’s senior VP of ...

With a snap election called in the UK, attention will soon turn to the campaigns deployed by those seeking to enter Number 10 ...

The retail giant tapped real-life influencers to help develop a new hub for gamified shopping experiences inspired by ...