Zeev Neumeier, founder of Inscape Data, is launching a new venture called GraySwan to address CTV revenue optimization.

Signal loss is real, but don’t write an elegy for DMPs just yet, says Andy Monfried, CEO and founder of Lotame, which turned ...

Ampla, a debt lending service that specializes in the DTC economy, is looking for a suitor and has frozen accounts for some ...

Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest ...

While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first ...

To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying should digitize.

Now, Shopsense and Paramount are going a step further with the introduction of Magnite as an SSP partner. Previously, ...

AdExchanger hosted Programmatic IO in Las Vegas, and we recorded The Big Story podcast live on stage. It’s not easy to distil ...

Brands can make better use of their first-party data by working more closely with walled gardens – whether brands like it or ...

Amazon has a new ad measurement product for publishers. It's also opening its publisher cloud to all streaming services in ...

Sell-side curation is changing the role DSPs, SSPs and DMPs play to enable targeting. And it's creating new tensions in the ...

Telemundo pines after bigger ad budgets by proving it can target ads to a young and multicultural audience in ways that drive ...