This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why.

The Titleist Pro V1 is the best-selling golf ball of all-time. Frankly, it's not even close. Since it was introduced at the turn of the 21st century, the solid-core ball has been the leading ...

This pack of Titleist’s new Pro V1 golf balls includes 12 balls that offer the ‘greatest combination of speed, spin and feel’ so dad can play with ‘unmatched scoring performance’.

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