The South Beach case involved SoBe’s Lifewater product, a no-calorie, vitamin-enhanced flavored water drink. The plaintiff claimed the use of an “all natural” label on the product was ...

Known for flooding local grocery stores and gas stations in the past, here in 2023, it is rare to see even just one SoBe drink on the shelf. Even Amazon does not seem to have them in stock ...

The mantra has served Bello well: the company he founded in 1996, known as SoBe, now sells 40 million cases of health drinks each year; in 2001, it was bought out by PepsiCo for $370 million. Bello, ...

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It tastes like a heavily carbonated apple juice. The Taco Bell at the intersection of Scottsdale and Thomas also provides you a first opportunity to try a new flavor of SoBe Lifewater, named Yumberry ...

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