The latest innovation, as discovered in an Android Authority APK teardown, is to force a user to enter a device PIN or complete a biometric unlock before a potentially suspicious new app is installed. This could be a Play Store app that has flagged a warning, or more likely an app downloaded from elsewhere.

It’s also cracking down on apps whose marketing materials promote inappropriate use cases — like apps that undress people or create nonconsensual nude images. If ad copy says the app is capable of doing this sort of thing, it may be banned from Google Play, whether or not the app is actually capable of such a thing.

Google Play Store is testing a new feature called App Auto Open, designed to automatically launch apps after they are installed. This optional feature will notify users via a banner and can be toggled on or off.

When you install an app from the Google Play Store, you get the option to either open or uninstall the app. But that might soon change, as Google is reportedly testing a new feature that will automatically launch the app as soon as it is installed on the device.

Google is working adding a new feature to the Play Store that will open apps automatically after they are installed.

The Google Play Store now allows for easy deletion of account data for improved personal data control. Links to developer websites' data deletion requests forms are now all over Google Play Store listings.